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Paul Hatch, Director of TEAMS Design, presents “Naked Design 2.0: Understanding the Visual Perception of Objects

TEAMS Design is an international industrial design firm with innovative product design processes that take concepts from research through development into manufacture. Hatch, director at TEAMS Design in Chicago, has a particular interest in brand-wide design (visual brand language), design for international target markets and increasing value/perception ratios. He discusses understanding the visual perception of objects and how this relates to the act of designing.

Image: Paul Hatch.