Skip to content



Design Students Win Red Bull Bag Design Challenge

Nico Cabrera, the Red Bull-sponsored Chicago bike messenger, needed a new bag to carry his deliveries. That’s when the global energy drink firm turned to the UIC School of Design for their expertise. In just 10 days, 19 teams of undergraduate and graduate students listened to Cabrera needs and then began working feverishly on prototypes to create a bag for the messenger. His requirements: hold legal file boxes, secure envelopes, handle sweat and all types of weather, and keep his back from being sore. Friday night, each team had only three minutes to convince Cabrera that their bag was the one for him. All the prototypes were well thought out and it was a difficult choice, said Cabrera. The winning bag was designed by students: Felipe Garcia, Michael Diaz and Fiba Kelani and each team member won a small home sewing machine.